We're super excited to be releasing the 2nd collaboration between Butter Goods and Puma!
For Spring / Summer 2022, Butter Goods puts skateboarding at the center. Inspiration comes in the form of ‘90s skate staples and silhouettes, including cargo pants, hoodies, and ripstop shorts blended with bold sports inspired graphics. The collection continues with both the ‘80s sneaker Slipstream and the PUMA choice for skaters, the Suede, all getting the Butter Goods treatment.
Puma & Garth Mariano (one of the Butter Goods founders):
WHAT IS YOUR FAVOURITE PIECE FROM THE COLLECTION?
“The brown Slipstreams are my favourite. The colorway just gives the shoe a much more rugged, outdoor feel. Can’t wait to wear them.”
THE COLLECTION INCLUDES SOME CLEVER NODS TO ARCHIVAL PUMA GRAPHICS AND DESIGNS, WERE THERE ANY PARTICULAR GEMS YOU FOUND WHEN DIGGING THROUGH THE ARCHIVE PRODUCTS AND IMAGES?
“So many gems! We went through tons of vintage Puma pieces and old catalogs before designing this line. A lot of the vintage XTG stuff was sick.”
HAVE YOU TESTED ANY OF THE SNEAKERS WHILST SKATEBOARDING?
HOW DO THE SLIPSTREAM AND SUEDES STAND UP TO MORE TRADITIONAL SKATE SHOES?
“Yep! Suedes have been a classic skate shoe since the early ‘90s. Well tested, still stand up. The Slipstream is solid too. Most athletic shoes from that era with a flat sole translate to skateboarding pretty easily.”
TALK US THROUGH SOME OF YOUR GRAPHIC REFERENCES IN THE COLLECTION, WHERE DID THE IMAGE OF THE RUNNER COME FROM?
ANY OTHER KEY REFERENCE POINTS FOR THESE GRAPHICS?
“The runner is a direct reference to a vintage Puma XTG Tee. We took a deep dive into the archives, came out the other side with a whole range of reference points. A mixture of ‘80s and ‘90s athletic gear, cross-training, and outdoor wear. I always want to design something that feels like it came from the past. Something that you’d be hyped to come up on at a thrift store.”